Both actions are vital, but odds are the “drinking” part is a lot more satisfying.  And so it is with how we react to the current business climate.  Are you pouring or drinking?  Are you “filling up” your business pipeline by refusing to obsess about the economic “state of the” (city, county, state, country—or whatever?)  The achievers in this economy are not spending their time waiting for the latest “announcement” from Sacramento or Washington.  They are re-evaluating & adjusting their marketing, their strategies, & their over-all processes.
	
Whether the market is up or down—opportunities exist.  Searching them out means taking what you know & applying it in unique ways.  The idea is to select a course of action & develop a plan to accomplish your goals.  Celebrate your victories, big or small.  If something fails, learn from it & move on to the next step in your plan.  Remember that the best time to gain market share is during downturns & realize that the economy is not going to be sour forever.
	
Orange County is still a very desirable place to live & is poised for long-term growth. The diversity within the OC economy is a blessing few regions have.  Better opportunities for tenants, coupled with more affordable housing will continue to keep Orange County an attractive location for business & consumers alike. Good planning, perseverance, & an optimistic outlook will help “fill the glass” that much faster.

Join 160,000 other Orange County Businesses. List your company in our online Business Directory. Listings are FREE but premium listings show up at the top of the page--just like Google--and start at $29.99 per quarter. Go to www.OrangeCountyResourceGuide.com/ListMyBusiness